Saatchi & Saatchi Australia has launched Nescafés Café Creations campaign showcasing the value of taking time out to pause and recharge.
Olga Starush, Nestlé head of marketing beverages, said: This campaign holds a special place in my heart because it is based on such a simple and universal insight. How many times I myself have rushed to complete a task only to feel fully depleted at the end, when taking a short break midway wouldve given me the little extra energy I needed.
We hope this campaign will put a smile on peoples faces and encourage Aussies and Kiwis to slow down for a bit and enjoy a Nescafé cappuccino or latte. Taking a moment for ourselves is something we all need to do more of.
Saatchi & Saatchi creative director, Sam Chappell, added: Who doesnt like grabbing five minutes for themselves? To celebrate this joyous occasion and to launch the new-look Nescafés Café Creations range, we created this series of films dramatising the surprising ways people manage to fit a quick recharge into their day.
We had a lot of fun, and breaks of course, making these, and look forward to encouraging Aussies to put the kettle on, hide away somewhere cosy and recharge their own batteries.
Shot by award-winning director Dan Reisinger, the Nows Good campaign encourages Australians and Kiwis to prioritise making time for themselves.
It features everyday Aussies finding their sanctuary in the midst of a seemingly never-ending chore, to relax and reset with a delicious cup of Nescafé coffee.
The films will be supported by extensive social and OOH advertising. The campaign will run in Australia and New Zealand.
Credits:
Client: Nestlé Australia Director eBusiness, Strategy & Marketing: Martin BrownBusiness Executive Officer, Beverages: Andrew McIverHead of Marketing, Beverages: Olga StarushMarketing Manager, Beverages: Siddharth KajaleSenior Brand Manager, Café Inspired Mixes: Belinda Chan
Creative Agency: Saatchi & Saatchi AustraliaChief Creative Officer: Mike SpirkovskiCreative Directors: Sam Chappell & Michael BarnfieldCopywriter: Ben de KlerkArt Directors: Rob Bamford, Ben Ware & Jonathan PalastySenior Broadcast Producer: Michael DemosthenousHead of Planning: Iona Macgregor & Graham SweetGroup Account Director: Libby Weston-WebbAccount Manager: Michelle Weekes
Production Company: Infinity SquaredDirector: Dan ReisingerExecutive Producer: Dave JansenProduction Director: Erin McBeanPost Production: White ChocolateAudio Post Production: Squeak E. Clean Studios
Media: UM